Tags: music | spotify | millennials | generations | oldies | tunes

Study: '60s-'90s Hits More Memorable Than Modern Tunes

metallica's james hetfield jams out with mouth open showing teeth, strumming the guitar
Metallica's James Hetfield (Chris Tuite/AP)

By | Thursday, 07 February 2019 10:32 PM

Millennials remember those oldies better than contemporary tunes, a new study found.

The findings from researchers at New York University, published in the journal Public Library of Science ONE, came from a of 643 mostly young participants on their ability to recognize hit tunes from different decades, NYU reported.

Millennials' recognition of songs from the 1960s through the 1990s was relatively stable — but their recognition of musical hits from 2000 to 2015, while higher overall than the previous era, diminished rapidly over time, the researchers found.

"The 1960s to 1990s was a special time in music, reflected by a steady recognition of pieces of that era — even by today's millennials," said Pascal Wallisch, a clinical assistant professor in NYU's Department of Psychology and the senior author of the study.

Wallisch and his colleagues emphasized recognition of songs even from the so-called golden era varies.

Some were extremely well known, such as "When a Man Loves a Woman" by Percy Sledge (1966), "Baby Come Back" by Player (1977), and “The Tide Is High" by Blondie (1980), whereas others, like "Knock Three Times" by Dawn (1970), "I'm Sorry" by John Denver (1975), and "Truly" by Lionel Richie (1982), are all but forgotten.

"Spotify was launched in 2008, well after nearly 90 percent of the songs we studied were released, which indicates millennials are aware of the music that, in general, preceded their lives and are nonetheless choosing to listen to it," Wallisch said.

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Millennials remember those oldies better than contemporary tunes, a new study from researchers at New York University found.
music, spotify, millennials, generations, oldies, tunes
Thursday, 07 February 2019 10:32 PM
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