In order to analyze consumer technology trends for the upcoming year, one must study previous best-selling gadgets. Black Friday and Cyber Monday of 2017 revealed some interesting top sellers for this holiday season. It looks like smart home gadgets will be a big hit in the upcoming months.
It’s no surprise that smart home gadgets are attracting so much attention. It’s expected that by the end of 2017, worldwide consumers will have spent nearly $285 billion on smart home and IoT products. By 2021, that spending is expected to have grown by 28 percent.
The latest shopping statistics indicate these numbers to be correct. This year, smart home gadgets are a top-selling holiday item; this indicates a smart home technology surge in 2018.
60 Percent of Top Five Selling Products Smart Home Gadgets
Black Friday sales are often a preview into the holiday season. Research from Wikibuy, a major online selling platform designed to find the lowest prices, revealed that the top seller for the Black Friday holiday event included:
- Fire TV Stick With Alex Voice Remote
- Instant Pot 7-in-1 Pressure Cooker
- 23 and Me Personal Genetic Service
Others on the list included a robotic vacuum, portable charger, Roku streaming stick, WiFi range extender, smart security camera, wireless headphones, e-reader, and Tile object trackers. As you can see, many of these products are smart home technology items, contributing to the growing desire for smart products in the home.
Amazon Echo Dot Takes the Cake
Amazon products did exceptionally well during the Black Friday sales event with 40 percent of Black Friday’s top sellers being Amazon products. According to a CNBC report, Amazon’s Echo Dot 2nd Generation was the top-selling product of Black Friday weekend, especially on Amazon. It also did well at Whole Foods, Target, and Wal-Mart.
Dave Limp, senior vice president of Amazon's devices and services division, said in a press release, "Customers purchased millions of Amazon's Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon."
During the Black Friday event, the Echo Dot was selling for $29.99, nearly half its original price. Although the price contributed to the success of this smart gadget, it’s expected to be a top-seller throughout the holiday season.
The Echo Dot meets one of the top desires on consumers wish lists: hands-free voice activation. According to a Business Insider survey, 33 percent, the largest percentage in the survey, claimed that hands-free control is the most valuable asset of smart home products. Since the Echo Dot is almost entirely reliant on voice activation, it’s no wonder that this product performed well.
Smart Home Technology Progresses
The top-selling smart products of today answer a great many needs. "The current industry vision of an IoT-enabled world is one that creates a more convenient, secure, intelligent, and personalized experience," writes Mike Paxton of Market Intelligence. "Enter the smart home, which can meet the goal of creating real value for the user. At its best, the smart home can solve problems, create new efficiencies, and even save a consumer some money."
But there’s room to grow. One of the biggest downsides to smart technology is its futuristic look that doesn’t blend with décor. The last thing homeowners want is a product that stands out like a sore thumb against an elegant entryway table. This is one area in which smart home technology is expected to improve.
There will also be improvements in voice activation and all-in-one applications. The ability to connect all devices and access smart technology from a single hub is highly attractive to consumers.
Holiday Shopping Idea: Smart Home Gadgets
Those wondering what to purchase friends and family will do well to consider the various smart home technologies on the market. Although quantities are unlikely to run out, consumers should watch these gadgets closely to find the best deals.
Larry Alton is a professional blogger, writer, and researcher. A graduate of Iowa State University, he's now a full-time freelance writer and business consultant. Currently, Larry writes for Entrepreneur.com, Inc.com, and Forbes.com, among others. In addition to journalism, technical writing and in-depth research, he’s also active in his community and spends weekends volunteering with a local non-profit literacy organization and rock climbing. Follow him on Twitter (@LarryAlton3), at LinkedIn.com/in/larryalton, and on his website, LarryAlton.com. To read more of his reports — Click Here Now.