Feb 12, 2019
A fad in marketing is a brand with a fast rise in popularity followed by a sudden decline in its appeal to a given market segment. Its abrupt change is usually due to the brand’s inability to satisfy the needs of its customers.
Jan 14, 2019
People are talking about Joe Biden running for president.
Dec 27, 2018
With the midterm elections playing a dominant role in our political culture, branding must be considered in any analysis of winners and losers.
Nov 26, 2018
One thing is for sure, either party can win in 2020. That is if they remember that it is always easier when they have marketing in mind.
Nov 12, 2018
The strategy for both Democrats and the GOP to remember is, always be branding. This means assessing what the voter wants, and is demanding. In this election cycle, it was healthcare. The party best understanding this integral marketing imperative will win future elections.
Oct 29, 2018
With their focus on style, Trump’s detractors miss the other side of a valid argument, substance is what many voters want today. It's why Trump and the Republicans may win seats in the U.S. Senate, while maintaining a majority in the U.S. House.
Oct 22, 2018
The president is underestimated by his critics because they simply do not understand the marketing and branding genius of Donald J. Trump.
Oct 10, 2018
For those who believe that President Trump has transformed the Republican Party: Make no mistake. The feeling is mutual. Republicans have also changed the president in his role as a leader of their party and the country.