Jun 24, 2019
Those punctilious Beltway Consultants who have the need to advise President Trump to expand his base if he wants to win in 2020 just may have had their dream come true.
Jun 17, 2019
It’s been said that Democrats believe they are intellectually superior, while Republicans lead with their moral superiority.
Jun 3, 2019
Mayor Peter Buttigieg, the “wunderkind” contender who presently can do no wrong, has some serious marketing issues as a candidate for the Democratic presidential nomination.
May 20, 2019
If there's anything that we've learned over the past eight years when it comes to politics is that the rules are now different. This requires a new approach, one that jettisons the communications and messaging model in favor of marketing and branding.
May 6, 2019
It’s rather remarkable how effectively Democrats used marketing and branding to win the House majority this past November only to revert back to their old ways.
Apr 16, 2019
Mayor Pete Buttigieg could learn a great deal from marketing. This is especially true when it comes to picking fights with Vice President Pence.
Mar 18, 2019
Democrats are forgetting how they won the Midterms: marketing.
Feb 12, 2019
A fad in marketing is a brand with a fast rise in popularity followed by a sudden decline in its appeal to a given market segment. Its abrupt change is usually due to the brand’s inability to satisfy the needs of its customers.